benefits of corporate trade

Anchor's programs improve EBITDA while delivering quality media and marketing services for less cash. Our clients use excess inventory, obsolete capital equipment and problematic real estate to pay for media, event experiences, printing services, retail opportunities and much more.

the economics of corporate trade

step one without anchor with anchor
Asset Book Value $1,000,000 $1,000,000
Asset Fair Market Value $300,000 $300,000
Trade Credits Received $0 $1,000,000
Gain/(Loss) ($700,000) $0
step two without anchor with anchor
Media Buy (Net) $5,000,000 $5,000,000
Trade Credits Used $0 $1,000,000
Cash Outlay for Media $5,000,000 $4,000,000
Net Cost of Media $5,000,000 $4,300,000
*Cash Outlay for Media of $4,000,000 + Fair Market Value of Inventory $300,000 = $4,300,000
Net Cost of Media
EBITDA Benefit
$700,000

why it works

financial benefits: marketing benefits: sales benefits:
  • Improves EBITDA
  • Increases Cash Flow
  • Reduces Carrying Costs on Underperforming Assets
  • Adheres to GAAP Accounting Standards
  • Increases Media Deliverables
  • Funds Additional Marketing Programs without Additional Cash
  • Reduces Cash Outlays for Media Expenses
  • Protects Brand Equity
  • Preserves Retail and Wholesale Relationships
  • Safeguards Established Price-Points in the Market