Jarod is the Executive Vice President of Digital Media for Anchor. For the past 20 years, Jarod has been a trailblazer in the digital arena, beginning his career in the infancy of the digital revolution with cutting-edge digital agencies such as MMi, InfoSpace and Paragon Media. Jarod founded Traffiq, an Advertising Exchange in the late 90’s, and in late 2008 was a founding partner of Resolute Digital, an award-winning full-service, independent digital agency.
Throughout his career, Jarod has managed media planning, buying, programmatic, search, analytics and marketing strategy in nearly every industry vertical. This is evidenced by his work with major clients, including Hewlett Packard, Johnson & Johnson, the Leukemia & Lymphoma Society, Samsung, Disney, PWC, New Era Cap, Glenfiddich Scotch, Tullamore D.E.W., Oberto Beef Jerky and Major League Baseball.
Jarod’s experience in digital media acquisition, search engine marketing and optimization, give Anchor clients a competitive advantage in the marketplace. His experience and depth of industry knowledge ensure that Anchor clients receive the most innovative digital marketing programs, allowing them to achieve their corporate and strategic goals.
Jarod is a recognized thought leader in the digital industry, and is a sought-after speaker at Universities, Corporations and Industry Panels. He also sits on the Board of Directors at the Baker School of Business at the Fashion Institute of Technology (F.I.T.).
A graduate of Rutgers University, he lives in River Edge, NJ with his wife and two children. In his free time, Jarod can be seen lacing up the skates and playing ice hockey in one of several men’s leagues.