Jean Caggiano

Senior Vice President, National Broadcast

Jean is the Senior Vice President of National Broadcast for Anchor. For more than 25 years Jean has managed and negotiated national television campaigns and sponsorships for some of the most iconic global brands in America. She manages all aspects of negotiation for Anchor’s National Broadcast advertisers.

Jean is a well-respected media and advertising professional with extensive experience in managing, negotiating and securing National Broadcast, Cable, Syndication and Hispanic Television. Known for going above and beyond the call of duty for her clients and media partners, Jean creates a teamwork approach to situations that ultimately deliver incomparable results.

Jean has managed media negotiations for numerous global brands across various industries including CPG, Pharma, Apparel, Wine & Spirits, QSR, Retail, Health & Beauty and Home Improvement. She has delivered successful media campaigns for clients such as Georgia-Pacific, Bosch Tools, Sonic Drive-In, Hanes Brands, VF Corporation, Diageo, The Quaker Oats Company, WhiteWave Foods, William Grant & Sons and Santa Margherita Wines.

Prior to joining Anchor, Jean spent fourteen years at Active International as Vice President of National Broadcast. Prior to Active, she spent seven years at Bristol-Myers Squibb’s in-house agency, Boclaro, where she led media negotiations for Bristol-Myers Squibb, Clairol and Mead Johnson.

Jean holds a Bachelor of Science Degree in Marketing from St. John’s University. A native of New York, Jean and her husband reside in Westchester County, NY, and when not manning the helm of Anchor’s National Broadcast department, she enjoys boating, kayaking and playing tennis at their lake house in Upstate New York. In the off-season, Jean is a Balloon Captain in the Macy’s Thanksgiving Day Parade.