Marissa is the Supervisor, Media Engagement for Anchor. Her responsibilities include account management and developing emerging media campaigns for clients.
With over 15 years of experience in the advertising and marketing space, Marissa has advanced her career by developing lucrative advertising campaigns at multiple media agencies, from Carat USA to Avrett Free Ginsberg, encompassing categories such as Pharmaceuticals, Wine & Spirits, Retail, Real Estate, Hospitality and Restaurants. Her blue-chip client roster included Pfizer, Purdue Pharma, Pernod Ricard, Nine West and CBRE, to name a few.
Marissa has also produced multi-channel media campaigns for Auction.com and Caesars Entertainment, as well as created marketing and media strategies for Applebee’s and Pizza Studio. These sales-driven strategies included event and promotion development, which helped propel 12% year over year growth.
She also prides herself with fostering the fundraising for a volunteer program for Applebee’s, which donates funds to local 501(c)(3) organizations.
Marissa received her Bachelor of Science in Marketing from Quinnipiac University, in Hamden, CT. Born and raised in Rockland County, she moved from New York to Southern California and back again to her home town of New City, NY, where she raises her two children with her husband.